Fashion e-commerce store

The challenge

The brand was selling mostly through Instagram and wanted its own online store. Their old website looked outdated, loaded slowly and was almost impossible to use on a phone — while more than 70% of their visitors came from mobile.

The goals were clear: a modern design that matches the brand, an easy-to-manage catalog and a checkout that doesn’t lose customers.

The solution

My design team created a clean, fashion-first interface in Figma, starting from the mobile version. After the client approved every screen, I built a custom WooCommerce theme from scratch — no heavy page builders — so the store stays fast and easy to update.

What was done

• UI/UX design in FigmaMobile-first design system, 20+ screens and a clickable prototype.
• WooCommerce storeProduct filters, size guide, wishlist, quick view and one-page checkout.
• Custom themePixel-perfect, responsive code with smooth animations and ACF blocks.
• SEO setupMeta tags, product schema, sitemap, Search Console and Analytics.
• Speed optimizationWebP images, lazy loading, caching and minified assets.
• Launch & supportHosting, SSL, payments setup and help after launch.

Design highlights

A minimal layout lets the products shine: large photos, bold typography and one accent color for every call to action.

Results